The White Label Mailing Campaign was a targeted multi-layered mailing campaign designed to generate appointments for a division of sales. The "carrot" being offered throughout the waves of contact is a high-end Driving Experience that is given to any of the recipients that agreed to a one hour meeting with a Broadview Representative. Each item below was mailed in conjunction with an email and follow-up call coordinated with the representatives.
All of the printed elements in the campaign
Wave 1: Sound card
Sound card inside spread
Sound card back
Wave 2: White Label Brochure & Letter
Brochure cover
Zoom of brochure spread
Brochure back
Letter
Email Landing Page
Wave 3: USB Key card
USB Key card inside spread
USB Key detail
USB Key card back
Wave 4: Model car and 2nd letter
Car box open w/ letter
Car box open with full letter
Full contents of car shipment